When the end of the 70s, 8090 became the main consumer group, it has already announced the opening of the Yan value and the economic era of Bige. In such a context, consumption upgrades can be interpreted as: screening out the precise target audience, making consumers willing to pay for high premiums, and cultivating customer loyalty. The era of buying the hanging wire with the small head of the fly has passed. The era of relying on visual packaging design to attract younger generations of consumers and cultivate fans has arrived. This article will introduce you to the product packaging design company.
The expression of artistic conception in packaging design must deal with the various factors that constitute the packaging conception, such as form, structure and color, and strive to achieve harmony and tacit understanding. According to the theme situation and aesthetic needs, the corresponding form, structure and color can be selected. The constituent factors can not be simply and rigidly piled up, but the individual style and the scene atmosphere should be created to form a perfect and harmonious whole. produce.
Packaging text is the most important way and means to convey product information to consumers. Therefore, packaging font design should not only be coordinated with color and image, but also pay attention to form beauty and function, so that the packaging can convey the correct brand positioning and brand tonality. Become an important part of identifying brands.
Packaging design should combine market demand with customer needs, fully integrate the various elements, and design the packaging design that is most suitable for the product.
In recent years, the concept of environmental protection has been continuously strengthened. People’s minds have been deeply aware of the importance of environmental protection. When the world is not without a clean water, without a trace of fresh air, what is the use of more money, environmental protection? Consciousness is especially reflected in the current carton packaging, the carton carton packaging industry is unconventional, and advocates low carbon and environmental protection.
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Zhejiang Lamon Technology Inc. , https://www.babychaires.com