Creative packaging and thousands of ads

For the promotion of their own products, some people do not hesitate to get millions of gratuities. Please use celebrities as spokespersons for the products. Some people will use overwhelming media networks. Some people will directly promote sales at small and large sales outlets. Although there are many successful examples, they seem to be expensive. The promotion costs are equated with. In fact, the product's own packaging is a very effective channel for publicity. As long as the basic “product packaging design” aspect starts, consumers can be most directly exposed to the lowest cost.
Product packaging becomes an interactive game "Smart businessman can sell products; smarter business people buy someone else's products, and remember the product's name; the smartest businessman will buy and use him." The person of the product also holds the product packaging box, plays the game from left to right with his own TV commercials and magazine advertisements, so that the product is impressed in the consumer memory and creates a unique brand image.” Refresh-ment Spec-tum, a European "fiveAlive" paper-packed beverage, is definitely the "smartest businessman." The company has a copy card attached to each package of “FiveAlive” 250ml Tetra Pak juice in the UK. Consumers can display the decode card between the line of sight and the screen every time the "FiveAlive" TV commercial is aired, or watch the "FiveA-live" printed advertisement through the decoder card, as indicated on the box. You can know if you have won a prize. Prizes include various sports equipment, mountain bikes, ice skates, and skis. With this innovative and interactive "interactive" promotion, and in line with the consistently young and healthy image of the product, manufacturers will greatly increase sales within three months.
This kind of creative interactive advertising has not only created a precedent for British or even global advertising, but also achieved surprising results. It also proves that as long as innovative consciousness is applied to the packaging of products, packaging itself is also a powerful propaganda tool.
The new image continues to attack In general, the general product will change its packaging design every few years to meet the taste and trend of society at that time, usually consumers are not aware of this change. Therefore, if we change the packaging, we must cooperate with appropriate marketing strategies and publicity, and we often have unexpected results.
A good example is the new design packaging of the "Libina" soft drink from Smithkline Beecham. The newly designed "Libina" aseptic brick package, in addition to changes in appearance, increased its capacity from 250 ml to 288 ml. In addition to this, the 288 ml pack adds to the pure orange flavor, while the 375 ml and 1 litre packs also increase the festive atmosphere. Imagine making your product contact the festive atmosphere above and attracting households to buy products to celebrate the festival, not only to consume People feel more intimate about your products and can stand out in many products.
RobertWisemanDainies Company seized the consumer's mindset to celebrate the holiday and launched a Christmas-and New Year-themed packaging product for its full-fat and low-fat milk. RobertWisemanDainies printed different patterns of festival atmosphere on Tetra Milk's different capacity packages. To this end, they hired a well-known design company to draw a total of 12 pictures of the 12 days before the Christmas falls. One of them was printed on each one litre Tetra Pak milk packaging, and on a 500 ml Tetra Pak packaging. Christmas carols and Christmas pop songs; before the New Year comes, 1 litre and 500 ml of milk will be replaced with a packaging design with the New Year greetings “Milk with your new year”. The final survey confirmed that Robert Wiseman Dainies had a 10% sales increase during this period. The promotion of this "subtle influence" will undoubtedly create a cordial brand image in the hearts of consumers and attract many new consumers.
The electronic version of creative advertisements was promoted using an unprecedented method of mutual help games and attracted the attention of consumers. Appropriate use of product packaging, the decoder card directly attached to the box, save a lot of other promotional brochures printing costs. When re-promotion is required to match TV and print advertisements, only the function of the decoding card is required, making the production cost relatively low.
Use the mentality of consumers to like new things and redesign product packaging. Together with new tastes and increased capacity, consumers are encouraged to purchase. The plan for repackaging existing products is designed as a publicity focus, avoiding duplication of old advertising campaigns, and implementing the entire “new image, new taste” reforms, will continue to give consumers a sense of freshness and fashion brand.